How Mums&Co built a movement with Lucy Kippist and Carrie Kwan


Building a movement is not easy. It requires bucket loads of passion, some marketing and relationship building skills and most of all the ability to inspire a group of like-minded individuals to help you achieve your mission.

The Mums & Co mission is to create Australia’s most caring business movement supporting women to launch, grow and stay in business; harmonising ambition, livelihood and wellbeing. Join us at

Carrie Kwan started this movement when she co-founded Mums & Co in 2016 with backing by IAG, Australia’s largest general insurer.

Lucy is the Comunity Manager at Mums & Co and is seriously passionate about helping other women who feel the same way, do what they love, and feel great about it.

Carrie and Lucy join me in this episode to talk about how the Mums&Co membership supports Mums in business. They also share some awesome insight into how they build and nurture their 25,000 strong community.

You can find Mums& Co on Instagram here:

On LinkedIn here:

Or their website is:

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Episode Transcript