QUESTION FOR YOU...
What's the difference between marketing that works and marketing that doesn't work?
Oh, that's easy!
Marketing that works has three essential factors:
- A simple, yet considered game plan.
- Consistent implementation of creative marketing tactics.
- A simple framework that measures your marketing monthly.
Marketing that doesn't work is:
1. Not led by a strategy.
2. Is implemented inconsistently and is boring or irrelevant to look at.
3. Is not measured regularly.
Let me know if this sounds familiar...
- When it comes to marketing your small business, you don't know what to do or where to start.
- You are worried about investing too much time or money into your marketing, just in case, it doesn't work.
- You are not sure how to reach your ideal customer with your communications in an engaging and cost-effective matter.
IF THAT SOUNDS ABOUT RIGHT, THEN KEEP ON READING
You know things need to change if...
you feel like you have no control over your marketing
you have no clue if your existing marketing is working or not
you are sick of experiencing inconsistent marketing results
IT'S TIME TO LEARN
HOW TO DO MARKETING
Does any of the below sound familiar to you?
- You are a motivated and ambitious small business owner who wants to achieve additional growth.
- You have exhausted your low-hanging fruit and you now want to expose your business to new markets.
- You are experiencing overwhelm when you think about all of the marketing that you should be doing and you just want to know where to start.
- You have lots of ideas for your marketing, but are not sure which ones to focus on.
- You are keen to work with an award-winning marketing expert to help show you how you can best drive marketing outcomes for your business.
- You value the power of connecting with other like-minded small business owners to work together collaboratively and help each other succeed.
- You (or someone within your business) has the capacity to commit to at least 3-4 hours a week to work on your marketing while you are participating in the program.
IT DOESN'T HAVE TO BE THAT WAY.
Imagine how it would feel to...
Have a simple marketing plan that outlined how your 12 months of marketing was going to help you achieve your business goals.
Understand exactly how to implement a consistent stream of high impact marketing that drives a consistent return on your investment.
Track the success of your marketing each month to understand exactly how your marketing is contributing to the value of your business.
You deserve everything you put your mind to and I'm going to help you get there.
The How To Do Marketing Academy Mastermind
The How to do Marketing Academy is a 12 month Mastermind Program that will teach you how to create high impact marketing on a small budget.
The Mastermind program is led by award-winning small business marketing consultant; Jane Hillsdon who will show you how to plan, implement and measure your marketing in an efficient and effective manner.
The Academy Mastermind has been designed specifically for small business owners just like you to provide clarity and confidence around:
> how to ensure that your marketing is providing you with a return
> who you should be communicating with
> what you should be posting on social media
> how to generate a consistent flow of leads to your business
> how to decide which marketing will work for your business
> which channels you should be using to communicate with your target customer
Delivered via interactive and live group sessions with Jane and other marketing experts, the Academy will teach you how to link marketing results directly into your business, to understand exactly how to communicate with your target audience, how you can create a strong brand, build a solid content marketing system, maximise marketing efficiencies and ultimately drive more revenue.
The results speak for themselves...
“The Mastermind educated me around what I need to do with my marketing and I feel like I have a solid grounding of what I need to do for years to come.
This was the first 12 months that I had fully committed to marketing and this has contributed to massive business growth. We’ve increased in turnover and we have just taken on a new physio as a result of our growth.
The mastermind has provided me with increased confidence. I feel like a more well-rounded business owner instead of having a big dark hole where marketing lies.”
CLINTON GRIFFITHS, OWNER, BEACHSIDE PHYSIO
“I feel like I know what marketing is now. I understand the different levers of marketing and who is going to be seeing my content. As a result, I show up regularly with my marketing and keep front of mind with my target audience.
"Jane was always honest with me and pushed me to where I needed to be. She took the time to know and understand my business which allowed us to find solutions and build strategies that worked for me and my business."
JESS WEISS, DIRECTOR, HUMAN TRIBE
LET'S DIG INTO THE DETAILS
Here's how it all shakes out...
A solid strategy provides clarity. It outlines the problem of which you can then create your solution. Your first planning session will be one-to-one with Jane in October.
We will then have a second planning session in February to set up for the calendar year ahead and a third planning session in June to plan for the next financial year.
1 x one-to-one virtual planning session with Jane
1 x group virtual planning session
1 x group in-person planning session
Live marketing workshops with Jane
This is your chance to roll-up your sleeves and work on some of your tactical projects such as conducting your customer research and creating your content marketing plans.
6 x live (virtual) workshops with Jane
Learn from the experts
We have partnered with 12 marketing experts who are going to deliver live marketing masterclasses.
We'll be tackling everything from creating highly effective websites to learning the tools to create high-impact, super amazing social content.
12 x 1 hour live sessions
Annual Academy Retreat
This will be amazing! Your mind, body and soul will be catered for in this two-day getaway.
This is a chance for your to take a well-deserved break from working in your business and allow yourself to be inspired and energised while enjoying the company of your fellow Mastermind members.
Monthly Coaching & Accountability Groups
To help you stay on track each month and ensure that you have every chance to succeed in the program, we'll be teaming you up with a couple of fellow Mastermind Members who will serve as your accountability partners.
Each Accountability group will meet on a monthly basis to review their monthly marketing measurements and commit to their marketing activity for the month ahead.
These sessions will be lead by Jane and will also provide you with the opportunity to ask any questions that you may have about your marketing.
12 x live (virtual) sessions
Friday Night Drinks
Well, we wouldn't be marketers if we didn't occasionally host some Friday night bevvies!
Connect with your fellow Mastermind Members over a bubbles or three and celebrate 'What Went Well' or share any learnings that you have gained! These sessions are seriously chill and more just a chance to relax and have some fun!
6 x live (virtual) Friday night sessions
Soooo many templates & 'how-tos'
As a member of the How To Do Marketing Mastermind, you will have full access to our resource library.
Here you will find an abundance of downloadable templates, cheat sheets, and marketing e-guides to support you with your marketing.
AND DON'T FORGET ABOUT THE BONUSES
You're also going to get access to:
BONUS #1 - ACCESS TO MY LITTLE BLACK BOOK OF MARKETING SERVICE PROVIDERS
As a Mastermind member, I will personally introduce you to the right service provider should you need graphic designers, web developers, digital advertisers, copywriters, branding specialists, photographers, videographers etc.
Value = $997
BONUS #2 - PRIVATE FACEBOOK GROUP
As a How To Do Marketing Academy Mastermind member, you will be invited to join our exclusive members-only Facebook Group. This is where you can ask questions, ask for opinions and connect with your fellow members.
Value = $297
BONUS #3 - SOCIAL MEDIA SUPPORT
Need some help navigating your social media functionality? No problems. We have you covered with six group Q&A sessions where you can ask us anything.
Value = $900
“Having completed the How To Do Academy Mastermind I am definitely more intentional and consistent in what I do with my marketing.
Now I actually wear the marketing hat more often and wonder how can I take what I’m doing and use it to spread the word. For example, I now ask people for testimonials, I wouldn’t have done that before. I try and make sure I get video content and photographs that we can use in our social content.
You taught me how to embrace the self-promotion aspect of my marketing by showing me how to do this authentically.”
LEONIE CUTTS, CO-DIRECTOR, CCS CORPORATION
“I achieved so much in the Mastermind. I have beaten LinkedIn! I now understand how to approach it and what to use it for. I understand the difference between the social media channels and now have a range of digital assets, including a YouTube channels with videos that I can send to people.
You helped me update my website and now I’m really proud of this and it really works for me! Plus, I really got to grips with my message about what I do and I now have a bunch of elevator pitches that I can use when I need.”
HILARY O'DWYER, DIRECTOR, TITIAN CONSULTING
LET'S WRAP IT ALL UP
Here's what you get when you join.
A one-to-one marketing strategy session with Jane (Oct)
2 x half-day marketing planning sessions (Feb & June)
11 Live Monthly Expert Marketing Masterclasses
6 x Marketing Workshops with Jane
12 Coaching & Accountability Sessions
6 x Friday night drinks & networking sessions
Access to the 2-day
Annual Academy Retreat
Access to all Academy templates & resources
Access to the exclusive Academy Facebook group
100% MONEY-BACK GUARANTEE
You're covered by our guarantee.
I'm so certain that you will love being an Academy Mastermind member that I have no contracts.
If you don't get HUGE value in your first 30 days of joining the Academy, then you are free to cancel, no questions asked.
I have complete confidence though that this Mastermind will be a game-changer for your small business!
MEET YOUR MARKETING COACH.
Hey there, I'm Jane
I fundamentally believe that every small business owner is capable of creating clever and effective marketing that does not have to come with a hefty price tag. Nimble and effective marketing solutions can be born from clever, out-of-the-box thinking and a confident and creative mindset, and I want to show you how to channel this.
Getting greatest bang for your marketing buck is simply a matter of planning properly, implementing regularly and measuring your results meticulously. And this is exactly what you will learn in the How To Do Marketing Academy Mastermind.
Good, because there's something I need to tell you.
The How To Do Marketing Academy Mastermind will provide you with clarity in direction and consistency-in-effort so that you can be confident to really lean in and invest in your marketing.
HAVE A QUESTION?
Frequently Asked Questions
How do I know that this program is for me?
How much marketing knowledge do I need to be able to complete this program?
How much time will I need to put aside to complete my marketing tasks?
What if I have questions or need support between our sessions?
A chance to give back.
I believe that all of us living in the world today have a role to play in leaving this beautiful earth in a better state than when we found it.
And while there is so much work to do in this space, I believe that we can make a difference by helping to end world hunger.
To do this, I have partnered with The Hunger Project whose goal is to end world hunger by 2030.
To help them achieve this goal I have committed that for every person who signs up as a How to do Marketing Academy Mastermind member, I will donate $500 to The Hunger Project.
So by becoming a member of the How to do Marketing Academy Mastermind, not only will you be positioning your business for future success, you’ll be doing your bit to end world hunger!
WHAT'S THE INVESTMENT?
The How To Do Marketing Academy is your chance to work with a professionally trained, award-winning, senior marketing consultant who has built her professional reputation on creating high impact marketing that drives huge results for small businesses. This Mastermind is your chance to learn how to do just this.
You will work directly with Jane to receive marketing coaching, hands-on mentorship, personalised accountability, technical skills and an abundance of marketing support.
We do offer monthly payment options and discounts if you pay for your first year in advance.
Please complete your Application for the Academy by clicking on the pink button below.
Once your application is accepted, we’ll discuss the investment with you on our ‘right fit’ call.
Remember, when you become an Academy Member, you get access to:
- 1 x one-to-one marketing strategy session with Jane
- 6 x bi-monthly marketing workshops with Jane
- 11 x Monthly coaching & accountability calls
- 11 x Monthly marketing expert masterclasses
- Annual 2-day retreat
- 1 x 3 hour virtual calendar year planning session
- 1 x in-person EOFY planning session plus EOFY party.
- Closed Facebook group
- Introductions to fantastic marketing service providers
- Marketing templates & resources library
- 6 x bi-monthly Friday night drinks virtual networking sessions to connect and collaborate with other members
- 6 x social media support Q&A sessions