If you had just $5k to spend on marketing annually, how would you spend it? Mar 18, 2022

I was asked this question recently by someone who had decided that they needed to let more people in town know about their business in order to increase his number of leads and sales.

His business had been tracking well since opening a year or so ago in a regional town. He had been getting...

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How Appleā€™s iOS14.5 update affects your digital marketing Feb 25, 2022

The Apple iOS 14 update happened way back in 2021, however, it is still a topic that we get asked about quite frequently by small business owners wanting to leverage digital advertising.

In a nutshell, the iOS 14 update means that every time an Apple device user updated to the iOS14...

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Ten questions to ask yourself before you start marketing Feb 17, 2022

I’m a curious person. I’m always asking questions and I believe the more you ask, the more you know. I also believe that an educated and considered approach to any situation will ultimately drive successful outcomes.

So when we first start working with a client, we ask and ask and ask...

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Why 86% of Executives Say Social Commerce is a Growing Part of Their Marketing-Driven Revenue Plans Nov 18, 2021

It has now been one year since Instagram rolled out its Shop tab in Australia, and wowzers what a year it has been for retailers who have been able to tap into this new way of doing business.  

“According to data from the Facebook-owned platform, 90% of users follow a business, with...

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To Black Friday or Not? Nov 18, 2021

Wondering if you should jump on the Black Friday and Cyber Monday bandwagon?

We’re here to give you a few of the stats from 2020 and suggestions for entering your business into the world of Black Friday and Cyber Monday mega sales with our suggestions on easy-to-implement marketing tactics....

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Twenty Assertions About Marketing Aug 17, 2021

I’ve now been in the marketing industry for just over twenty years. I studied marketing at University, however it took me several years to understand how it could be properly applied. I think that’s because as a junior marketer I was caught up in marketing tactics.

It was only as I...

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COVID Communication Checklist + Free Messaging Templates Aug 17, 2021

Oh dear, regional NSW, here we are again! If your business has recently been negatively impacted or closed down due to the coronavirus, firstly – we’d like to extend a heartfelt apology and a virtual hug. I don't think any of us expected to be back here again and this uncertainty...

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