Why 86% of Executives Say Social Commerce is a Growing Part of Their Marketing-Driven Revenue Plans Nov 18, 2021

It has now been one year since Instagram rolled out its Shop tab in Australia, and wowzers what a year it has been for retailers who have been able to tap into this new way of doing business.  

“According to data from the Facebook-owned platform, 90% of users follow a business, with...

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Twenty Assertions About Marketing Aug 17, 2021

I’ve now been in the marketing industry for just over twenty years. I studied marketing at University, however it took me several years to understand how it could be properly applied. I think that’s because as a junior marketer I was caught up in marketing tactics.

It was only as I...

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