How events can really elevate your marketing and your business



I’m a HUGE fan of events. I love attending them, I love organising them and most of all, I LOVE how they can bring together businesses and their customers to experience a really rich and engaging interaction.

Events will feature in most of my marketing plans for clients. Whether they be information seminars, industry conferences, networking sessions or annual VIP days where a business takes a bunch of their best clients for an afternoon at the local races, events can be a really powerful way to create engagement and build relationships.

But due to social distance and travel restriction, the events we once knew and loved have transitioned from offline and in-person to online.

This creates tremendous opportunity as it opens up the attendance of events to people based anywhere in the world. It also presents a few challenges – like how do you create the same level of energy and engagement with an online event?

In this episode, we speak with the CEO of Icon Corporate Events; Eyob Yesus. Eyob has been so busy this year working out how to transition his business from providing offline events to virtual events. Eyob has a career spanning more than 15 years in the events industry. He and his team at Icon Corporate events provide corporate event management services for businesses that want to deliver powerful, meaningful and engaging experiences to connect with people. 

In this chat, Eyob shares what events look like right now and how they will likely progress into the future. He shares how we can ensure that we are still leveraging events to achieve our marketing goals, even if we are executing these events online.

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Episode Transcript