How to get your small business to stand out in a crowded market



How do you ensure that your brand stands out from the crowd? Is what you are currently promoting enough to differentiate yourself from businesses just like you?

Nimarta Verma joins us in this episode to talk to us about the importance of positioning your brand. All too often small businesses THINK that they are promoting themselves as a unique solution, when in fact they are not at all.

Nimarta shares some really practical and simple suggestions that you can follow to help you come up with a point of difference for your business. She also talks you through a five-step process that you can follow to define your small business brand. Yay!

Nimarta is an experienced and passionate marketer who has worked across multiple industries and helped businesses big and small solve some of their trickiest brand positioning challenges. 

You can connect to Nimarta on LinkedIn here.

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Episode Transcript