Search Engine Optimisation – what is it, why do we need it?



If you have been thinking lately that you would like to increase your sales, chances are one of the first things you'll need to do is to drive more traffic to your website.

How will you do that?

Well, optimising your website so that it is easily found by people who are looking for what you sell is something that you will want to think about. This is called search engine optimisation. 

In this episode we deep dive into exactly what search engine marketing is with SEO expert Siddarth Lal.

Sid is the CEO of Bruce Clay Australia; a global Digital Marketing agency established in the USA (1996) that specialises in Search Marketing (SEO, Google Ads and Paid Search).  

He is a serial entrepreneur. He set up his first business when he was still in University. In 2005, he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners. He is also a speaker and instructor at various industry forums including TEDx, and Adtech.

Sid is very passionate about how powerful SEO can be for small business and he has some fantastic insight to share into this marketing tactic.

We cover off: 

  • What SEO is and why is it important for small businesses
  • Exactly what’s involved with SEO
  • The difference between SEO and pay per click advertising (e.g. Google Ads)?
  • When a small business might need to consider SEO as one of their marketing tactics?
  • How long it can take to start seeing results from SEO
  • What to look for in an SEO agency and what questions you should ask an SEO provider before signing a contract with them.

So if you are looking to get your business in front of more people who are actively looking for what you sell, this episode is well worth a listen!

And if you want to connect with Sid you can below:

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Episode Transcript