How to create community engagement around poker machines and death!



How do you engage people from a marketing point of view in a conversation around death? With a death cafe of course!

In this episode, we are chatting with Simon Graham who sits on the Australian Marketing Institute NSW committee with me. And we explore the topic of community engagement.

Simon has more than 20 years of experience in the Marketing, Sales and Community Engagement. He headed up the marketing department for the Dooley’s Group of Clubs for twelve years.

Simon has also worked as Marketing Manager of North Coast Cemeteries. One day my curiosity as a marketer got the better of me and I started asking him how the hell he marketed cemeteries and funerals.

As it happens, just as it had in his role with Dooley’s Club, a good portion of his marketing success came down to community engagement….

Simon is such a smart marketer and a really lovely guy. I highly recommend this episode to any small business looking to truly engage with your community in a way that it leads to a win for you as a brand and for them as a customer.

We'd love to hear your thoughts about this episode. Come in and join the conversation in the How To Do Marketing Facebook Group

If you would like to connect with Simon, you can find him on LinkedIn at: Simon B Graham

Subscribe & Review in Apple Podcast

The How To Do Marketing Podcast delivers small business marketing tips every week, so be sure to subscribe so that you don't miss an episode.

Also, if you love what you hear, please do leave me a rating or review. This helps other small business owners discover the show. It also fills me with all of the happy feels when I see that people are enjoying the show. To review the show, head to the podcast and click on 'Ratings and Review' and then click on 'Write a Review'.

Click on the button below to subscribe in the Apple Podcast App.


Episode Transcript