How To Do Marketing - A Comprehensive Guide For Small Businesses
A book written for small business owners
Jane Hillsdon, Founder and Managing Director of boutique regional marketing agency; Dragonfly Marketing has worked with hundreds of small businesses to help them navigate the ever-changing world of marketing. In How to do Marketing, Jane provides a comprehensive and easy-to-follow guide for small business owners who want to learn brave, nimble and clever marketing solutions that leverage out-of-the-box thinking, including:
- working out your marketing goals and matching them to your business goals
- choosing the right media channels for your business
- getting great results on a limited budget
- making sure you are targeting the right people
- monitoring the results of your marketing
- getting help if you need it
- taking advantage of the many opportunities in regional areas.
In this book, she demonstrates that creative and effective marketing doesn’t have to come with a hefty price tag. In fact, she shows you that getting the greatest bang for your marketing buck is simply a matter of creating a sound marketing strategy that is based around your business objectives and focuses wholeheartedly on your customer.
The marketing tactics suggested in How to do Marketing ensure that you leverage the nuances of your local community to create impact, legacy and loyalty while achieving maximum efficiencies with marketing spends.
Bernard Salt AM
“How to do Marketing is a wonderful addition to improving the performance of small and not-so-small businesses everywhere….The book is a smorgasbord of examples, evidence, and advice designed to be picked up and read in bed, on a plane, in a quiet moment at different times.”
Founder and Global CEO of Business Chicks
“Jane’s passion for marketing is infectious. Drawing from her own experiences as a regional business owner, Jane has created How To Do Marketing – a practical resource that will help you build your customer relationships, navigate the changing world of marketing and achieve epic results. Bravo!”
Entrepreneurial Futurist, International Bestselling Author and Global Speaker
“I’m a big fan of Jane Hillsdon. She brings an energy and passion to marketing that not only makes it accessible but also energises it. I love the fact that Jane has written a book to help Small Business owners in regional areas to market their businesses – because there is no doubt in my mind that we need to market ourselves differently when not in a capital city.
Great job Jane.”
Founder and CEO, Birdsnest.com.au
“If you are leading a small business in Regional Australia trying to grow your market, you should read Jane’s book “How to do Marketing”. My experience growing Birdsnest, a self-funded family business in country NSW now employing 150 locals, is that creativity is paramount to ensuring each marketing dollar counts. Jane's passion is contagious – read, embrace and thrive!”